Time for a change

Regular readers of my blog will know that a consistent theme is my frustration that in the current climate some organisations – mainly at the larger charity end of the sector – seem to be responding to the challenges of the current environment by seeking to fundraise their way out of trouble. This approach seems to originate from leaders in these organisations thinking money is the only viable resource their organisation can deploy in the pursuit of their mission. This in turn helps explain the perception some seem to have that paying people to work for them is the only way to secure competent help.

Sometimes people misunderstand me as being against paid staff, and I’m not – I was a sector employee for many years. They also think I’m anti-fundraising and, again, I’m not – in fact I am actively involved in two committees of the Institute of Fundraising. Despite the fact that the vast majority of civil society organisations have no paid staff and no real income to speak of, a minority of the sector (what I refer to as the ‘establishment’) have wage bills to meet and costs to fundraise for. I get that.

So I was heartened to read these sentences in nfpsynergy’s recent article, Fiscal education: why charities need to speak up when their staff are good value for money:

“We know from our Charity Awareness Monitor that concern about staff pay levels is a major factor in public trust in charities. We also know that a charity being run by volunteers makes a significant proportion of the public more confident that the organisation will use donations wisely.”

While the sector press has inevitably picked up on the public’s attitude to chief executive pay and the payment of trustees (the public don’t like the idea, putting Acevo in an even smaller minority on this issue) I think these two sentences carry an important message for organisations in these troubled times.

What it suggests to me is that organisations that actively seek to people-raise as well as fundraise (skill-anthropy and philanthropy) are not only able to draw on a bigger pool of resources (including those money can’t buy) but in doing so can convey a message to the donating public that, through engaging volunteers, they are a body worthy of peoples’ trust, raising confidence among potential donors that they will use their money wisely.

In other words, recruit volunteers and not only do you get more resources than just cash, you also may get more cash because the public sees you as a wise steward of your resources. Add to that the fact that volunteers give (on average) twice as much money to good causes as non-volunteers and the case for developing volunteer involvement in tough times gets stronger and stronger.

This perhaps explains why studies from the Minnesota Association of Volunteer Administrators in 2009 and 2010 (both entitled The Status of Minnesota’s Volunteer Programs In a Shifting Environment) found that those organisations that innovated, maintained and/or grew investment in volunteering were thriving more than those that cut funding for volunteer programmes.

Perhaps it is now time for the debate to change and for volunteering to be taken seriously by sector leaders who thus far see money as the only resource at their disposal.

8 Responses to “Time for a change”

  1. Chris Hornet

    We’ve spent a lot of time scratching our heads as to why our leaders can’t see the evidence before them – that effective investment in volunteer management leads to more effective volunteering and consequently a whole host of better outcomes for users, the organisation, volunteers and the wider community. And, as we can now see, the problems this failure to invest causes when the money stops flowing.

    We’ve talked a lot about a failure to evidence volunteer manmagement impact, a failure to communicate properly etc. But maybe one of the key problems is actually our leaders. Rob’s article demonstrates that many of our leaders are not ‘leaders’ in the true sense but actually people who’ve demonstrated their excellence in management and thus been promoted to the role of leadership on the basis the terms are interchangeable

    Consequently when times get tough they revert back to what they know they best – managing existing resources ie how to raise more money – rather than showing vision and leadership about how to develop new resources, new ways of working and the new opportunties this can create.

  2. John P Sharp

    John, I could not agree more with your comments. The odd thing about “common sense” is that it is not very common!

    John Sharp
    Sharp Solutions

  3. Eowyn Rohan

    Sadly, organisations are not always led by competent owners. The majority of businesses do not consider training to be significant, do not invest in any form of sponsorship, may not even provide placements for candidates at College/University, and yet still expect the external system to deliver “Ideal Staff”.

    Unless SME’s accept a modicum of risk, ownership and responsibility for training, they only have themselves to blame if, rather than perfecting the trait of Common Sense, their competitive position becomes unsustainable.

  4. James Renton

    Dawn, like you I see this new “conversation” about BLF funding being vital for many communities but I fear that BLF have really already made up its mind. In part the problem starts with the word conversation – BLF is a quango and at least should be subject to rules on a proper public consultation. I attended the last conversation that BLF undertook for its current strategic framework – I felt the whole process was manipulative and resulted in a policy framework “Fresh Thinking” which basically gave BLF carte blanch to do what it wanted.

    Secondly the “strategic programmes” BLF likes to champion already make up 40% of your budget. What characterises BLF strategic programmes is a focus on a target group (chosen by you), in a geographic area (chosen by you – there is no open competition just your stats people deciding which area has the greatest need often based on not readily available formula) and based on local partnerships (usually cobbled together on your terms). Now I know every funder has to make choices but BLF has set new ground in really removing any chance of competition from the process – an open tendered public contract would probably have more diversity in its bidding. The good citizens of Nottingham will not care too much if that about merits of long-term strategic funding if a) they are not one of the chosen few; b) if the Reaching Communities and Awards for All programmes are raided so that the limited funding they are currently getting further diminishes; c) that BLF is being pressurised into putting more funding into “Troubled Families” agenda because central government can not find any more cash for a pet project (you would think after the success of The Big Society Network you would see this one coming)! So lets start a proper consultation on the future of funding.

  5. Big Lottery Fund

    Hi James
    Thanks for taking time to comment on my blog.

    Like you I see this piece of work on the strategic framework as vital. We’re calling it a ‘conversation’ because I want it to be two way, more of a dialogue than simply a tick box exercise and I can assure you it will be meaningful and that I am already listening.

    When I joined the Fund just a few months ago, I prioritised meeting voluntary and community sector organisations across the UK to get a better sense of the issues that they were grappling with in their day to day work. Those conversations have been invaluable in informing the basis of this consultation/conversation.

    I realise you also commented on a previous posting of mine as well. Given your interest it would be great to talk with you further and maybe get some examples of great consultations that you have experienced. You can set up a time to meet or call by dropping me an email dawn.austwick@biglotteryfund.org.uk
    It is true that a focus of some of our funding in England has been on some specific strategic investments. This has been where we have been able to fund longer term partnerships (8-10 years), led by the voluntary and community sector, on some key areas of work that meet our mission of supporting people and communities most in need. You are right – not everyone will benefit from this funding in the short term. But, as well as channelling funding into areas of the country with high levels of need, our aim is that this will also generate valuable long term learning about how to more effectively help different groups of people – wherever they may be. This is learning to be shared, both across our portfolios and also with others.
    So whilst I don’t agree with all your analysis, particularly in relation to pressure from Government, you do raise a very valid question, and one that will be key in this consultation. What should our funding mix look like? I wrote a blog for Third Sector that touched on this issue. My own view is that blended funding (a mixture of demand-led and programmatic) is the best use of our funds. As a National Lottery funder, we are in a fortunate position to have around £650m to make available to community projects across the country every year. How we use that is richly informed by our listening to those in the sector – I hope we can catch up soon to continue this discussion.


    • James Renton


      Thank you for the reply and will certainly be in touch. I have no problem with the aspiration that BLF have but I think – and its only an opinion – there is a fatal flaw with the strategic programmes insofar as trying to work out what the policy context of intervention will be in 8-10 years is impossible. You could lots of good practice effectively ignored because it does not get with “accepted” practice in the future.The example in my previous post for you was the older people programme in 8 yrs time the thrust will be even far more on the individual,I do not think £50m for the Centre for Ageing Better is the best way forward. While I see the role of strategic schemes i.e. we all need to aspire to change things for the better. The reality is that funding for a wide range of projects from a wider range of organisations is probably the best option – this will probably set the teeth of your researchers and policy wonks on edge..

  6. Mark Atkinson

    I think funders should take a good look at the fantastic example being set by LankellyChase with its new open grants programme that opens the door to applicants to submit creative approaches to pilot initiatives that seek to address the root causes of issues within their specific areas of interest.

    In other words, move away from the sticky plaster approach. By all means keep your areas of interest… but be less prescriptive about how an investment is put to use.


Leave a Reply

  • (will not be published)

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>